Sally Bradberry is Director of the Birmingham Unit of the National Poisons Information Service and of the West Midlands Poisons Unit, both based at City Hospital, Birmingham, UK. She is Alcohol Lead for Sandwell and West Birmingham NHS Trust, West Midlands, UK. She holds honorary chairs in the School of Biosciences at the University of Birmingham, UK and the School of Pharmacy, University of East Anglia, UK. She is a Fellow of the European Association of Poisons Centres and Clinical Toxicologists and of the American Academy of Clinical Toxicologists. She has over thirty years’ experience treating poisoned patients, has published widely in the field of clinical toxicology and given some 30 invited international keynote addresses on subjects ranging from metals to methaemoglobinaemia. Her post graduate doctorate was in the field of chelation therapy for lead poisoning.